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05 Jul 98

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Dinsey Apple Monochrome

And More AMP/vMac:

One of "The Heretical MonksÅ" was doing some delving and digging when they came across the following item from EE Times, written soon after the WWDC. Eric Lewis, the IDC analyst, was quoted in the item. Those who are of the "Fabrication" school of thought are probably also inclined to disbelieve "that disreputable rag called EE Times." You know "that rag." It's "the rag" that the EE Elite consider a "Bible." Yes, RFI is being facetious with our tongues planted very firmly in cheek. EE Times, and those mentioned in the item are very respected and not open to charges that they were/are "Fools and/or Dupes." With that said, read on:

From EE Times:
The Buzz By

Columbus discovers iMac: Notice anything missing on the iMac? Analyst Eric Lewis of International Data Corp. found Apple Computer Inc.'s new "Internet" Macintosh to be puzzling, but he got his answer at last week's Worldwide Developer's Conference. Apparently, the iMac wasn't meant to be a personal computer. The design, said Apple insiders at the conference, is descended from Columbus, Apple's set-top box. Lewis' concerns were a lack of floppy drive, an Ethernet port aimed at a weak home-networking market, and a 33.6 kbit/second modem in a market obsessed with V.90 (56 kbits/s). Well: set-top boxes don't use floppies; the Ethernet port is where the cable modem would plug in; and the 33.6k modem, which had to be added on later, was reportedly chosen as a cost-saver. Sources said Apple simply stuffed the Columbus board into a larger version of the translucent shell designed for set-tops. Apple officials declined to comment on any iMac-Columbus relationship. "

Now, let's see. RFI reported that it was the board and not the box. RFI reported that the board used in the iMac was designed for use in a set top box. And what RFI reported was also resoundingly criticized as something that was not true. In fact, RFI was also criticized over the fact that with that reporting, we were trying to wriggle our way out of "being wrong." We have a question for those people: Is Eric Lewis of IDC part of our "Grand Scheme?" Was/is the AMP a fabrication to conceal the iMac? Which was first? The AMP/Columbus or the iMac?

My, my, my. Columbus is the board and not the box! The board was designed for use in a set top box! Oh! We forgot! It's all a fabrication and some "LA LA LAnd" fantasy! Welcome to the club EE Times and Mr. Lewis! We're all "Dupes and Fools!"

Our apologies "for the attitude," but collectively we've had to suffer a lot of things in relative silence since before the News.com story "broke" (and "break" it they did, honestly and fairly) the AMP/Columbus story. Yes, RFI and Apple Recon "had it first" but the breaking of the story rightfully belongs to News.com. What RFI and Apple Recon whispered quietly, they shouted from the rooftops; which is how we like it. And, this also totally vindicates our sources.

And, we suffered those things in relative silence to protect our sources as well as protect your positions in AAPL.O. But now, we have publicly available confirmation of what we reported, from totally independent sources (as if News.com weren't enough!) to rub their noses in it but good. Maybe we'll do an "Independence Day, The 4th of July" Redux. Remember what was in that content last year....

Enough said.

05 Jul 98 Addendum:

As far as some people are concerned, the EE Times item is "subject to debate." RFI does not consider Mr. Lewis' statements to be equivocal or the matter of private interpretation. Those statements were made contemporaneous to the iMac unveiling as well as other events. Not to mention that RFI stated that the board was designed for a set top box. It was. That a "Set-Top Box cum Monitor Combo" became the fair haired child is another thing.

And as far as "Apple putting the iMac together in a month," please. Get real. Unless people seem to think that Apple is only capable of developing one box at a time. If that's the case then we're going to be waiting one heck of a long time for Apple's development team to get the eBook / eMac out the door. ...
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